In 1982 Sony gave us "Perfect sound forever," along with the attitude that, "it's just digital, so all CD players sound the same." That was disproved and qualitative differences between players became accepted truth. Next came separate transport and DAC combos, which brought with it the attitude that "all S/PDIF digital audio cables sound the same..." until that too became disproved. Now the frontier has moved once again. Is digital audio really just ones and zeros? We don't believe so, and once you've had a chance to listen to Coffee USB, you won't think so either... SOLID 10% SILVER CONDUCTORS: Solid conductors eliminate strand-interaction distortion and reduce jitter. Solid silver-plated conductors are excellent for very high-frequency applications, like USB audio. These signals, being such a high frequency, travel almost exclusively on the surface of the conductor. As the surface is made of high-purity silver, the performance is very close to that of a solid silver cable, but priced much closer to solid copper cable. This is an incredibly cost effective way of manufacturing very high-quality USB cables. FOAMED-POLYETHYLENE INSULATION: Any solid material adjacent to a conductor is actually part of an imperfect circuit. Wire insulation and circuit board materials all absorb energy (loss). Some of this energy is stored and then released as distortion. Coffee USB uses air-filled Foamed-Polyethylene Insulation because air absorbs next to no energy and Polyethylene is low-loss and has a benign distortion profile. Thanks to all the air in Foamed-PE, it causes much less of the out-of-focus effect common to other materials. CARBON-BASED 3-LAYER NOISE-DISSIPATION SYSTEM (NDS): 100% shield coverage is easy. Preventing captured RF Interference from modulating the equipment's ground reference requires AQ's Noise-Dissipation System. Metal and Carbon-Loaded synthetics prevent most RFI from reaching the equipment's ground plane.